What is a CATI system?

Computer Assisted Telephone Interviewing is used for carrying out survey research over the telephone. The system manages the sample (contact details), appointments and callbacks, and routes the interviewer through the survey design, checking and validating data at the point of capture.

RSUK’s Computer Assisted Telephone Interviewing (CATI) system is supplied by NEBU a specialist company focused on the development and hosting of research software.

RSUK’s CATI system offers:

Sophisticated designs...
Systems in the software allow complex routing to be easily incorporated into questionnaire design, enabling you to address different questions to different people within your sample and to drill down into opinions in great detail. These functions therefore deliver more insightful, focused and detailed research to inform your future plans and actions.

Delivered at high speed...
All data is instantly captured enabling a fast turnaround on project results. Live client access to raw survey results is also available via password-protected web-space as interviewing is in progress, giving you a flavour of research outcomes prior to full survey analysis.

With high levels of data accuracy and integrity...
Built in mechanisms in the system enable checks for inconsistency and missing data at the time of data capture, significantly enhancing data quality and validity.

High response rates...
The system allows a seamless switch between data collection methods. A survey can be started over the telephone and switched to a web-based questionnaire if the respondent desires: the respondent simply clicks on a link and picks up the survey exactly where they left off. Sample can be targeted to peak completion times ensuring that you achieve the best possible outcomes from your fieldwork with minimum inconvenience to respondents.

And transparent performance management.
The CATI system enables direct client access to detailed performance data, providing real-time information on interview completions and contact outcomes at any time and from the convenience of your desktop.

Combined with the skills and expertise of our field and executive teams this system guarantees high quality research outcomes, delivered on time, within budget and to your precise requirements.